Shopify has made email marketing simpler than ever before with its simple to use, all in one Shopify email marketing solution. For owners or operators of ecommerce websites, it’s a must to integrate this essential marketing tool into your business plan. Although most online marketers say that email marketing is now dead, this isn’t exactly true. In fact, online retailers have really diversified their strategies in recent years.
But still, even so, effectively integrating e-commerce email marketing software for Shopify can really account for huge web traffic and social engagement. The best email marketing software for ecommerce, on the other hand, should allow you to make emails with various styles, formats, colors, and fonts that can really catch the attention of your readers.
It should also allow you to quickly and easily change the content of the email as well. It should also allow you to make use of images, videos, links, and additional details that will help you optimize the content for the readers. And of course, all these should be possible at any time, anyplace, and using any device they like.
Shopify Email Marketing – Pros and Cons
Shopify’s free 2,500 monthly emails service does come with pros and cons. First of all, the freebies included in the plan are quite basic. You won’t find advanced features such as the full track of who buys your product, detailed statistics, and reporting, and so on. As a matter of fact, most email ecommerce software for shops doesn’t even support surveys, which is important for your business. This means that the free Shopify email marketing software doesn’t really help you get closer to your goals.
However, it doesn’t mean that you should immediately turn to Shopify if you want an email marketing tool with more features and capabilities. This simply means that you have to check out different options first and then decide what will work best for your business and your needs.
Shopify offers different email templates that you can use for your business. You can choose from a variety of colors, shapes, sizes, and other factors. And it also allows you to create email campaigns using simple text or HTML tags and define preferred fields such as sender, recipient, subject, and body of the message.
One problem is that some of the features included in their starter packs aren’t that useful. For example, Shopify Web Hosting provides a few helpful tools such as a shopping cart, a virtual address, a helpdesk, and customer support, among others.
But if you want more features, you have to upgrade. You have to pay extra for these additional features, which make you spend more money at the start. So, is there really any point in getting an email campaign started with a web-based software program like Shopify when it comes to free or cheap solutions that offer similar functionality?
Shopify Email Marketing Solution’s Main Use
First, let’s discuss the basic function of emails. Marketing is all about communicating with potential customers based on what they want to know, what they need, and what they want to buy. For this reason, it makes sense to focus on selling or promoting a product based on its features rather than its overall appearance or look.
With this in mind, it makes sense to focus on getting the most out of the email-marketing tool that you get, such as Shopify’s automated emails. There are actually a number of advantages with this in mind.
For one thing, it lets you focus on building your site and integrating various functionalities without being confused about how to format or style your pages or how to design your graphics. By having these things built-in, you can also focus on offering customer support for all of your products regardless of whether they’re built using standard web technologies (e.g., HTML, PHP, etc.) or e-commerce platforms (e.g., WordPress, Joomla, Drupal, etc.).
Built-in e-commerce platforms such as Shopify allow you to have easy access to a wide variety of items and services that you can use as part of your marketing strategy.
Integrate Your Shopify Email Marketing Efforts
Another advantage is that Shopify’s free or low-cost e-commerce email marketing platform is built to make it easy for you to integrate all of your marketing efforts into one. This means that you won’t need to waste time learning about how to build separate email campaigns for each service or item that you’re trying to promote, nor will you need to hire a freelancer to build the necessary interfaces for your promotions.
Instead, you just need to install the Shopify software, set up your domain name, and then integrate all of your shopping carts into it.
You can even integrate PayPal as a payment processor in just a few minutes with no special training required. Shopify’s in-house marketing software can help you provide high-quality customer service, offer a wide variety of products and services, and even provide a higher level of security to ensure that your customers’ information is completely safe and secure when sending their payment through the internet.
You can get started with Shopify’s email marketing solution for free here is you already have an active Shopify subscription. I hope you now have better ideas about how you can take advantage of Shopify’s Email Marketing service for your ecommerce business.
Let me know what email service you use for your email marketing needs and if you’re satisfied with them. Also, let me know what you think are other great ecommerce email marketing services.