Importance of Email Automation in Email Marketing with 6 Tips

Written by M Faiz
Updated on January 2, 2021

Email automation is an innovative solution for email marketing that allows you to automatically send out emails to your subscribers at preset time intervals, with different frequencies in between. With email automation, you can easily schedule your emails to arrive at the right time to reach the people you want in the right way. 

Email marketing is one of the most cost-effective means of marketing products and services. Email automation increases the reach and impact of your email campaigns by automating the entire process from sending them, tracking sent and received emails, and responding to opt-ins.

Email Campaigns Are Important

Email campaigns are essential to the survival and success of any business, no matter what it sells or offers. A well-managed email campaign has the potential to bring your business thousands of new customers. 

However, managing these campaigns can be tedious and challenging because of the many dynamics involved. Email automation eliminates this burden because it automates all aspects of sending email campaigns, including scheduling emails, sending, receiving, and tracking.

Manage Your Email Sequence 

email sequence

One aspect of email campaigns that can be manually managed is the sequence in which your emails are sent out. If you send out emails on a set schedule, people will be more likely to sign up for your list. This is because they'llthey'll know ahead of time when their email is due. 

Whether you send out your newsletters before the next scheduled email or just before the new one goes out, people are more likely to read your email if it comes in the right format and is well-timed with content.

How You Present The Message

Another aspect of an email automation service that can be manually managed is how your content is presented. Visitors to your website will be more likely to click through if they enjoy the design and format of your email. 

You can easily test different graphics, fonts, colors, and layouts so that your content doesn'tdoesn't get rejected due to poor email design. It'sIt's always best to use professional tools for creating email content, such as Photoshop or Illustrator. These programs will provide visual examples of what your email should look like.

Able to Check Important Stats

Stats Help in Email Automation
Wikimedia Stats Sample

Another thing that can be handled by an email automation service is tracking how many times each email was opened and how many times each email was clicked through. The success or failure of any email campaign is ultimately determined by how many people are actually clicking through to your site to subscribe or purchase. 

Most marketers think that this is a complex process, but things tend to become more clear once you start testing your emails. Once you have a good idea of what is working and what is not, you can fine-tune your approach accordingly.

Some Key Factors

There are a few key factors that you need to consider when setting up your email campaign. First, there are different conversion rates for different email campaigns. An email campaign that is highly targeted may not convert as well as an email campaign that is less targeted. 

You'll also want to know how often your emails are opened versus how often they are read so that you can adjust your email content to gain the most benefit from the particular method that you are using.

Check What is Suitable For You

Right Content for Email Automation
Choose the right kind of content.

Many email campaigns today are set up with content in them. This type of email offers your readers valuable information, product recommendations, or other freebies in exchange for their email address. 

While content email campaigns can work if you have the right content, keep in mind that you may lose a lot of potential customers this way. 

Many marketers have found that creating short, bite-sized articles that offer a quality information product and compliment your content email is a much better way to gain business.

Conclusion

If you'reyou're looking for email automation, the first place to start is with an email marketing service. These programs will handle all of the intricate details that can complicate email campaigns. For example, these programs will automatically schedule emails based on your opt-in parameters. 

Also, many of these programs will send a confirmation email to users who haven'thaven't subscribed, allowing you to confirm that they really do want your products or services. You can also save time by eliminating the need for tedious and potentially time-consuming email correspondence.

Some of the notable ones are ActiveCampign, MailChimp, GetResponse, SendinBlue. There are also many other great options out there. 

But one of the most important factors I would recommend considering when getting an email marketing service is its available integrations. Does it work with the CMS you use? This can be one such question. If you don't need integrations, then its fine. But if you do need them, carefully consider this point.

I hope you found value in this article.

Let me know why email automation service you plan to use or are already using.

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